Jayesh Betala
INTRODUCTION
Expert in Creative Development and Technology
ABOUT
Building tomorrow's tech
with a strategy-driven approach
Product-focused MSc Artificial Intelligence graduate from Queen Mary University of London with 3+ years’ experience building and managing end-to-end digital products. Adept at designing scalable systems, integrating LLM-powered automations, and launching customer-centric features through agile experimentation. Proven record of collaborating with cross-functional teams to deliver platform enhancements that directly impact user acquisition, engagement, and retention. Experienced in both early-stage environments and high-scale content ecosystems.
ACCOMPLISHMENTS
Sweat and perseverance pave the way to success
95+
Projects
2
Mircosoft Published Apps
137%
Client ROI
SKILLS
Product & Strategy
Agile Delivery
A/B Testing
KPI Design
Product Roadmaps
User Research
Tech Stack
Python
JavaScript
React
Node.js
SQL
PHP
REST APIs
Firebase
Docker
AI/ML Tools
GPT-4
Whisper
DALL·E
LangChain
Scikit-learn
Regex NLP Pipelines
Cloud/DevOps
AWS
Azure
Google Cloud
CI/CD
Firebase Functions
Other
Analytical Thinking
UX Insights
Stakeholder Alignment
SERVICES
Expertise and Capabilities
Product & Software Development
Full-Stack Web Development – Cross-Platform App Development – Game Development – MVP Prototyping – UI/UX Integration – API Architecture
Cloud & Platform Deployment
Cloud Hosting (AWS, Azure, GCP) – App Deployment (Android, iOS, Microsoft Store) – SDK Development – CMS & Server Setup – CI/CD & Version Control
Growth & Automation
SEO Strategy – Analytics & Data-Driven Optimization – LLM & Chatbot Automations – Technical Content Strategy – Google PPC & Campaign Tracking
RESUME
Work Experience
Xandora
May’20 – Now
Founding Member & Tech Lead
Shaped product direction for 85+ client projects in retail, fintech, etc. using data-backed MVP scoping and customer feedback loops.
Designed custom LLM microservices (Node.js + Python) for chatbot, document summarization, and voice-based interaction—serving over 500+ monthly active users.
Implemented RESTful backend services with JWT auth, role-based access control, and cloud deployment across AWS and GCP.
Mentored and led a team of 17 engineers and creatives across agile cycles, managing sprint planning, retros, and delivery reviews.
Hybrid Resi
Dec'23 - Feb'25
Product Manager
Owned the delivery of a dynamic web platform for short-term residential bookings; enhanced backend caching and CDN strategy reduced load time by 61%.
Customized a third-party LLM model for WhatsApp Business using langchain + webhooks to automate NLP-based property queries and dynamic booking intents, improving conversion by 47%.
Established product KPIs for organic acquisition, bounce rate, and NPS; ran A/B tests to validate design and content decisions.
Led weekly sprints and design reviews with engineers and marketing to ensure alignment with go-to-market objectives.
Bang Media International
Apr’24 - Dec'24
Product Manager
Architected and launched 4 regional content platforms (France, Italy, Brazil, Finland) using real-time RSS feeds, integrated via XML parsing and automated article pipelines hosted on Azure.
Built a contextual AI-based video integration tool that uses keyword classification and article sentiment scoring to fetch and recommend relevant videos via Dailymotion’s API—increasing average session duration and doubling monetized video revenue.
Implemented custom GPT pipelines using OpenAI API to automate meta descriptions and headlines, reducing editorial backlog by 37%.
Deployed dashboards using Google Analytics and Tag Manager for real-time user tracking, driving SEO improvements and boosting organic traffic by 87% in 60 days.
Champalal Jewellers Pvt. Ltd.
June’23 - June’24
Product Manager
Launched a luxury brand showcase website with custom animation hooks and asynchronous product filtering using AJAX and jQuery, improving time-on-page metrics.
Adapted open-source animation frameworks for immersive user experiences, enhancing visual storytelling for high-value jewellery collections.
Implemented technical SEO measures and Google Tag Manager to improve search engine visibility; increased organic traffic by 135% within six months.
Automated customer communication workflows through Python scripts for email classification and routing, improving lead handling and support timelines.
THOUGHTi
Mar’24 - May'24
Project Manager
Collaborated with internal data science team to deliver key features of a healthcare SaaS platform including Ambient Scribing, Autonomous Medical Coding, and Touchless RCM.
Developed product specs for LLM-based modules and tested outputs for clinical accuracy, latency, and model hallucination; provided feedback to improve tokenizer accuracy by 23%.
Presented feature roadmaps to stakeholders and secured alignment on phased release strategy.
Vardaam Web Solutions Pvt. Ltd.
Apr’20 –Jun'20
Full Stack Developer
E-Commerce and B2B Platform Development: Enhanced clients' digital presence and user engagement by initiating and leading innovative e-commerce and B2B platform projects.
WordPress Theme Customization: Expertly translated design mock-ups into responsive WordPress themes, applying sophisticated coding for enhanced functionality.
Student Quiz Portal Design: Designed a user-friendly student quiz portal with Bootstrap, ensuring a smooth and intuitive user experience.
Responsive Theme Creation: Successfully delivered several themes with fluid responsiveness, employing JavaScript and SASS for optimal web performance.
Wephyre Consultants
Jan’20–Apr’20
Full Stack Developer
Event Registration Portal Engineering: Developed a comprehensive registration portal for event organizers with PHP, MySQL, and CMS, streamlining participant management.
AI Chatbot Integration Innovation: Pioneered AI-driven chatbot integrations to enhance user query optimization and real-time routing across various projects.
Web Development Leadership: Directed multiple web development projects, including a full-stack freelancing hiring platform, showcasing commitment to tech innovation.
PORTFOLIO
Featured Projects
Converter+
Converter+
Converter+ is a cutting-edge file conversion application, launched in 2019 and expertly crafted using C#. Boasting over 26,000 downloads and $220 in sales within just three months of its release on the Microsoft Store, this desktop application stands out for its simplicity and efficiency. Designed with a focus on user experience, Converter+ offers a range of robust features, all accessible offline, making it the perfect tool for students, professionals, or anyone handling diverse file formats. Its intuitive interface ensures seamless file conversions without the need for an internet connection. Embrace the convenience of Converter+ and join thousands of users who have streamlined their file conversion process. Download now and transform the way you manage files with this all-encompassing, cost-free solution.
Wizardora
Wizardora
Wizardora is a single player game that allows the user to choose from multiple characters. There is an option to choose either male or female characters to keep the game versatile for all the genders. The game is set on a scenic cultural island that is captured by vicious creatures like skeletons, giant spiders, etc. As the main character, the player is expected to defeat all the enemies and bring the island back to its charm. The user can purchase numerous weapons and armours, use magic and spells to damage the enemies quicker and also buy food to replenish health. This game also includes multiple shops spread across the map for the player to find and buy these items. Each shop has its own NPC AI for the user to interact with and learn more about the objectives of the game. We talk about the working of NPCs in the later sections. Wizardora consists of intelligent AIs to enhance user experience by involvement of enemies and collectibles to make the game uniquely thrilling for the players. The user is also required to battle two boss enemies to induce an action experience in the game. Lastly, the game allows the player to save data and continue later. Wizardora is developed as a strategic game, which makes it challenging for the user to complete it in one try.
Scratchpad+
Scratchpad+
ScratchPad+ is a feature-packed text editing app available on Microsoft devices. Developed using C#, the app has a sleek, modern interface that is easy to use for both new and experienced users. One of the standout features of ScratchPad+ is the dark mode option, which can be especially useful for those who prefer to work in low light conditions. The app also offers an HTML preview function, line numbering for easy navigation, and a convenient Google search shortcut. In addition to these key features, ScratchPad+ also includes a find and replace function, a status bar displaying the time and date, and a tool strip with helpful shortcuts. The app also offers the option to go full screen for a more immersive editing experience. With its wide range of useful features and user-friendly design, ScratchPad+ is a valuable tool for anyone in need of a reliable text editor.
Smart Home
Smart Home
I've designed three smart homes by installing homebridge software on Raspberry Pi devices or on a PC/laptop. These smart houses are equipped with a variety of automation technologies intended to conserve energy and enhance convenience. For example, the homes are programmed to follow the sleep schedules of the individuals living in them, turning off or lowering lights and regulating the temperature at appropriate times. They also incorporate sensor detectors that can switch off devices such as lights and fans while no one is present, thus conserving energy. All smart houses can be controlled by Android and iOS mobile devices, as well as smart speakers like as Alexa and Homepod. This allows residents to operate their home's equipment and automation settings with simple voice commands from anywhere. Overall, the smart homes offer a seamless and convenient way to manage and optimise the home environment.
Expense+
Expense+
Expense+ is a budgeting app built on Flutter for Android and iOS devices. It was created to help individuals keep track of their daily expenses and manage their budget more effectively. The app was initially developed as a personal project during the creator's undergraduate studies to help them and their friends keep track of shared expenses. Expense+ offers secure authentication through Google ID or phone number with OTP verification. The user's data is stored in the Firebase cloud, allowing them to access their information from different devices. The app has a modern and simple user interface, which was built using only free assets and tools. With Expense+, managing your expenses and staying on top of your budget has never been easier.
CONTACT
Let’s get in touch.
Fill out my form below and send me an email.